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Monday, July 12, 2010

Sweaty Betty PR


These guys take care of us and are responsible for keeping us in the public eye! check out their blog to keep abreast .

Here's a little about Roxy and the start of the company.....

Roxy Jacenko founded her PR company, Sweaty Betty PR, at the age of twenty four, with only limited experience working for Diesel and other successful labels during her graduate business and manufacturing course at East Sydney TAFE. Her determined attitude, confidence and thirst for information saw Sweaty Betty PR rapidly become one of the most prominent names in the fashion, lifestyle and beauty PR sector. Today, Roxy has over one hundred and fifty brands on her books including several leading international companies. Roxy’s unfaltering determined attitude has ensured that she consistently achieves successful results for her clients when it comes to securing the maximum amount of media and consumer attention.

Roxy has not only secured the attention of leading media sources for her vast array of clients, but the support of several celebrities as well. Highlights for her so far include, meeting Bill Clinton at the prestigious Clinton Global Initiative in Hong Kong last year and throwing a sunglasses launch party with Snoop Dogg. Roxy has used her interpersonal skills to not only ensure that her client’s names are on everybody’s lips, but also that Sweaty Betty PR itself is a recognized enterprise. Her diligence in branding her own business and promoting it through such avenues as her company blog, which she updates herself daily, has ensured that Sweaty Betty PR is one of the most recognized names in the fashion, lifestyle and beauty industries today.

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